Marketing Storm Surge for Improved Risk Communication
Storm surge, and the potential threat to life and property that it carries, is often misunderstood by the public. To raise awareness of storm surge hazards and encourage public safety, the National Hurricane Center used social science research to inform the creation of the Potential Storm Surge Flooding map. The storm surge marketing plan will guide outreach efforts to communicate the availability of the new map to its audiences, ensure correct understanding and interpretation of the map, and strive for consistent messaging about the map among National Weather Service partners.
- Tip sheets – Potential Storm Surge Flooding map from the National Hurricane Center (English and Spanish versions)
- Storm Surge Can Be Deadly! 10 Tips to Be Ready
- Potential Storm Surge Flooding – Tips for Media Professionals
- Potential Storm Surge Flooding – Tips for Emergency Managers