Fostering Behavior Change for Coastal Management: An Introduction to Community-Based Social Marketing

Contributing Partners:

This one-and-a-half-hour Web-based training course introduces participants to a basic approach that has been used in coastal management projects to influence the way people interact with their environment. Community-based social marketing uses a five-step approach and a set of tools, including commitment, prompts, norms, communication, and incentives, to elicit behavior change in specific audiences in order to reduce environmental and social problems.

The course is designed for those who are working on projects that seek to change the way people interact with the coast.

What You Will Learn

After completing this course, participants will be able to

  • Identify the steps involved in a community-based social marketing project
  • Practice applying the initial steps in this method
  • Recognize the tools used to foster behavior change
  • Share examples of how community-based social marketing has been applied to coastal management issues

Participant Requirements

  • Phone
  • Internet connection

Register for This Training

Register for the Web-based training at least one week in advance. This training is offered upon request, so if a scheduled session is full, contact us about scheduling a session for your group.

Contact Information

For additional course, hosting, or registration information, email

Training Calendar

View a listing of upcoming Office for Coastal Management trainings.