Study Shows Public Willingness to Invest in Restoration

Community leaders need information about the values people place on ecosystem services and coastal management approaches. In a project awarded more than $290,000 in NOAA funding, two coastal restoration projects were analyzed to show coastal communities how ecosystem valuations work and the helpful information that can be obtained.

The study found that households in the New York City area are willing to pay, conservatively, 3.3 times more for nature-based shoreline protection. The New Jersey research found that people are willing to pay slightly less than ten dollars [$9.95] per household per year for protecting 5,000 homes from flooding through salt marsh restoration.

Study components included the value of salt marsh restoration; the relative values of shoreline armoring verses living shorelines; the value of the carbon sequestration associated with marsh restoration projects; and how to transfer ecosystem service values (such as the ones mentioned here) from one project site to another. (2017)