Introduction to Conducting Focus Groups
Focus groups are useful tools that require only a small number of participants when compared to many other social science methods. The typical objective of a focus group is not consensus or debate, but rather to generate ideas and provide an opportunity for stakeholders to express feelings about a particular topic.
This document is an introduction to key elements and practices that can increase the success of a focus group effort. Topics include
- Determining if a focus group is the right tool for a project
- Developing effective focus group questions
- Planning for a productive focus group
- Analyzing the data