Fostering Behavior Change in Coastal Communities

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This one-and-a-half-hour, interactive course introduces participants to an effective approach for coastal management projects to influence the way people interact with their environment. Community-based social marketing uses a five-step approach and a set of tools to elicit behavior change in specific audiences in order to address environmental and social problems.

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Learning Outcomes

  • Identify the steps involved in community-based social marketing projects
  • Describe how the approach can improve project design
  • Practice applying the first three steps of the method
  • Explain key considerations in applying steps 4 and 5, piloting and implementing the strategy
  • Describe common tools used in this approach to foster behavior change
  • Become familiar with examples of social marketing applied to coastal management issues


Participant Requirements

  • Internet connection
  • Webcam
  • Headset, or speakers and a microphone
  • Access to Google Meet or Adobe Connect

Professional Credit

American Institute of Certified Planners – one-and-a-half hours

Association of Floodplain Managers – one hour

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Fostering Behavior Change in Coastal Communities
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